{"id":4351,"date":"2022-07-15T14:21:07","date_gmt":"2022-07-15T11:21:07","guid":{"rendered":"http:\/\/www.medialog-bg.com\/?p=4351"},"modified":"2023-02-19T10:58:51","modified_gmt":"2023-02-19T08:58:51","slug":"%d0%bc%d0%b0%d1%80%d0%b8%d1%8f-%d0%b8%d0%b2%d0%b0%d0%bd%d0%be%d0%b2%d0%b0-%d0%bc%d0%b5%d0%bc%d0%b5%d1%82%d0%b0%d1%82%d0%b0-%d0%b2-%d0%bd%d0%be%d0%b2%d0%b8%d0%bd%d0%b8%d1%82%d0%b5-%d0%b8-%d0%bc%d0%b5","status":"publish","type":"post","link":"https:\/\/www.medialog-bg.com\/?p=4351","title":{"rendered":"\u041c\u0430\u0440\u0438\u044f \u0418\u0432\u0430\u043d\u043e\u0432\u0430. \u041c\u0435\u043c\u0435\u0442\u0430\u0442\u0430 \u0432 \u043d\u043e\u0432\u0438\u043d\u0438\u0442\u0435 \u0438 \u043c\u0435\u043c\u0435\u0442\u0430\u0442\u0430 \u043a\u0430\u0442\u043e \u043d\u043e\u0432\u0438\u043d\u0438"},"content":{"rendered":"\n<p class=\"has-text-align-center has-vivid-cyan-blue-color has-text-color\">\u041c\u0430\u0440\u0438\u044f \u0418\u0432\u0430\u043d\u043e\u0432\u0430<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>MEMES IN THE<\/strong><strong> <\/strong><strong>NEWS <\/strong><strong>MEDIA<\/strong><strong> <\/strong><strong>AND MEMES AS THE NEWS MEDIA<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-vivid-cyan-blue-color has-text-color\">Maria Ivanova<\/p>\n\n\n\n<p class=\"has-white-background-color has-background\"><strong>\u041c\u0435\u0434\u0438\u0430\u043b\u043e\u0433\/Medialog 11\/2022<\/strong><br><strong>ISSN 2535-0846<\/strong><\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-56c670ee-86fb-41fd-8c4a-8b2fc91e94ab\" href=\"https:\/\/www.medialog-bg.com\/wp-content\/uploads\/2022\/07\/09-\u041c\u0430\u0440\u0438\u044f-\u0418\u0432\u0430\u043d\u043e\u0432\u0430-1_16_compressed.pdf\">\u041e\u0442\u0432\u043e\u0440\u0435\u0442\u0435 \u0442\u0435\u043a\u0441\u0442\u0430 \u041c\u0430\u0440\u0438\u044f \u0418\u0432\u0430\u043d\u043e\u0432\u0430&nbsp;<\/a><a href=\"https:\/\/www.medialog-bg.com\/wp-content\/uploads\/2022\/07\/09-\u041c\u0430\u0440\u0438\u044f-\u0418\u0432\u0430\u043d\u043e\u0432\u0430-1_16_compressed.pdf\" class=\"wp-block-file__button\" download aria-describedby=\"wp-block-file--media-56c670ee-86fb-41fd-8c4a-8b2fc91e94ab\">Download<\/a><\/div>\n\n\n\n<p class=\"has-white-background-color has-background\"><br><strong>How to Cite:&nbsp;<\/strong>\u0418\u0432\u0430\u043d\u043e\u0432\u0430, \u041c\u0430\u0440\u0438\u044f (2022). \u041c\u0435\u043c\u0435\u0442\u0430\u0442\u0430 \u0432 \u043d\u043e\u0432\u0438\u043d\u0438\u0442\u0435 \u0438 \u043c\u0435\u043c\u0435\u0442\u0430\u0442\u0430 \u043a\u0430\u0442\u043e \u043d\u043e\u0432\u0438\u043d\u0438. <em>\u041c\u0435\u0434\u0438\u0430\u043b\u043e\u0433<\/em>, \u0431\u0440. 11\/2022, \u0441. 153-184. https:\/\/www.medialog-bg.com\/?p=4351 [Ivanova, Maria (2022). Memes in the news media and memes as the news media. <em>Medialog<\/em>, 11\/2022, pp. 153-184]<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>\u0420\u0435\u0437\u044e\u043c\u0435<\/strong>: \u041d\u0430\u0441\u0442\u043e\u044f\u0449\u043e\u0442\u043e \u0430\u043d\u0442\u0440\u043e\u043f\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u043e \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0435 \u0435 \u0441\u044a\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u043e \u0432\u044a\u0440\u0445\u0443\n\u043c\u0435\u043c\u0435\u0442\u0430\u0442\u0430 \u043a\u0430\u0442\u043e \u0444\u0435\u043d\u043e\u043c\u0435\u043d \u043d\u0430 \u043a\u0443\u043b\u0442\u0443\u0440\u0430\u0442\u0430, \u0434\u0430\u0442\u0438\u0440\u0430\u0449 \u043e\u0442 \u043a\u0440\u0430\u044f \u043d\u0430 \u043c\u0438\u043d\u0430\u043b\u0438\u044f \u0432\u0435\u043a. \u041f\u0440\u0435\u0434\u0432\u0438\u0434\n\u0442\u043e\u0432\u0430, \u0447\u0435 \u0441\u0442\u0430\u0432\u0430 \u0434\u0443\u043c\u0430 \u0437\u0430 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u0435\u043b\u043d\u043e \u043d\u043e\u0432\u0430 \u043a\u0443\u043b\u0442\u0443\u0440\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043e\u0442\u043e\n\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043d\u0430\u0443\u0447\u043d\u0430 \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430, \u043f\u043e\u0441\u0432\u0435\u0442\u0435\u043d\u0430 \u043d\u0430 \u0442\u0435\u043c\u0430\u0442\u0430, \u043f\u043e\u043d\u044f\u0442\u0438\u0435\u0442\u043e \u0431\u0438\u0432\u0430 \u0447\u0435\u0441\u0442\u043e\n\u0440\u0430\u0437\u043c\u0438\u0442\u043e, \u0430 \u043d\u0435\u0433\u043e\u0432\u0438\u0442\u0435 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u043e\u0442\u044a\u0432\u0430\u0442 \u0432 \u043e\u0433\u0440\u043e\u043c\u043d\u0438\u044f \u0431\u0430\u0441\u0435\u0439\u043d, \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0449\n\u0432\u0441\u0435\u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e \u201e\u0432\u0430\u0439\u0440\u044a\u043b\u201c \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435. \u041c\u0430\u0441\u043e\u0432\u043e\u0442\u043e \u0440\u0430\u0437\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043e \u0441\u0445\u0432\u0430\u0449\u0430\u043d\u0435 \u0437\u0430 \u043c\u0435\u043c\u0435\u0442\u0430\u0442\u0430\n\u0435, \u0447\u0435 \u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430\u0442 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0444\u043e\u0440\u043c\u0430 \u043d\u0430 \u0432\u0438\u0446\u043e\u0432\u0435 \u0438 \u0447\u0435\u0441\u0442\u043e \u0431\u0438\u0432\u0430\u0442 \u043a\u043e\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u043d\u0438 \u043a\u0430\u0442\u043e\n\u0440\u0435\u0442\u0440\u043e\u0433\u0440\u0430\u0434\u043d\u043e \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u043e, \u0432 \u043b\u043e\u0433\u0438\u043a\u0430\u0442\u0430 \u043d\u0430 \u043d\u0435\u0441\u0435\u0440\u0438\u043e\u0437\u043d\u043e\u0442\u043e \u0438 \u0448\u0435\u0433\u043e\u0432\u0438\u0442\u043e\u0442\u043e. \u0412\u044a\u0432 \u0432\u0440\u044a\u0437\u043a\u0430 \u0441\n\u0442\u043e\u0432\u0430, \u0447\u0435 \u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0432\u0430\u0442 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0430 (\u043a\u043e\u043b\u0430\u0436, \u0441\u043d\u0438\u043c\u043a\u0430, \u043a\u043e\u043c\u0438\u043a\u0441 \u0438 \u0434\u0440.) \u0441 \u0442\u0435\u043a\u0441\u0442, \u0437\u0430\n\u043f\u0440\u0435\u0433\u043b\u0435\u0434\u0430 \u043d\u0430 \u043a\u043e\u044f\u0442\u043e \u0441\u0430 \u043d\u0443\u0436\u043d\u0438 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0441\u0435\u043a\u0443\u043d\u0434\u0438 (\u0437\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u043e\u0442 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0446\u044f\u043b\u0430\n\u0441\u0442\u0430\u0442\u0438\u044f \u0438\u043b\u0438 \u0433\u043b\u0435\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u043a\u0430 \u0435\u043c\u0438\u0441\u0438\u044f), \u0442\u0435 \u0437\u0430\u043f\u043e\u0447\u0432\u0430\u0442 \u0434\u0430 \u0441\u0442\u0430\u0432\u0430\u0442 \u0432\u0441\u0435\n\u043f\u043e-\u0432\u043b\u0438\u044f\u0442\u0435\u043b\u043d\u0438 \u043d\u043e\u0441\u0438\u0442\u0435\u043b\u0438 \u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e\u0442 \u0432\u0441\u044f\u043a\u0430\u043a\u044a\u0432 \u0442\u0438\u043f. \u041c\u0435\u043c\u0435 \u0436\u0430\u043d\u0440\u044a\u0442 \u0441\u0435 \u043f\u0440\u0435\u0432\u0440\u044a\u0449\u0430 \u0432\u044a\u0432\n\u0432\u0434\u044a\u0445\u043d\u043e\u0432\u0438\u0442\u0435\u043b \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0438\u0442\u0435 \u043c\u0435\u043c\u0435\u0442\u0430 \u0441\u0435 \u043c\u043d\u043e\u0436\u0430\u0442 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u043d\u043e.\n\u0412 \u0442\u0435\u043a\u0441\u0442\u0430 \u0449\u0435 \u0441\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430 \u043d\u0430\u0447\u0438\u043d\u044a\u0442, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u0444\u0435\u043d\u043e\u043c\u0435\u043d\u044a\u0442 \u0431\u0438\u0432\u0430 \u043e\u043f\u0438\u0441\u0430\u043d \u043e\u0442 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0438\n\u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438 \u043d\u043e\u0432\u0438\u043d\u0430\u0440\u0441\u043a\u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u043c\u0435\u0434\u0438\u0438, \u0430 \u043d\u0430 \u0431\u0430\u0437\u0430\u0442\u0430 \u043d\u0430 \u0438\u043d\u0442\u0435\u0440\u0432\u044e\u0442\u0430 \u0441 \u043c\u0435\u043c\u0435 \u0434\u0435\u0439\u0446\u0438 \u2013\n\u0434\u0435\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u0449\u0435 \u0431\u044a\u0434\u0435 \u0440\u0430\u0437\u043a\u0440\u0438\u0442\u0430 \u0432 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u0430 \u0439 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0440\u0430\u0437\u0431\u0438\u0440\u0430\u043d\u0430 \u043a\u0430\u0442\u043e \u0434\u043e\u0445\u043e\u0434\u043e\u043d\u043e\u0441\u0435\u043d\n\u0431\u0438\u0437\u043d\u0435\u0441 \u0438 \u0441\u0430\u043c\u0430 \u043f\u043e \u0441\u0435\u0431\u0435 \u0441\u0438 \u2013 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u043c\u0435\u0434\u0438\u044f.<\/p>\n\n\n\n<p><strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438<\/strong>: \u043c\u0435\u043c\u0435\u0442\u0430, \u201e\u0432\u0430\u0439\u0440\u044a\u043b\u201c \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435, \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0430 \u043c\u0435\u0434\u0438\u044f, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442<\/p>\n\n\n\n<p><strong>Abstract<\/strong>: The current anthropological study focuses on memes as a\ncultural phenomenon dating back to the end of the last century. Given that this\nis a relatively new cultural practice and the small number of humanitarian\nstudies devoted to the subject, the concept is often vague, and its\ncharacteristics are immersed in the vast pool, which includes all sorts of\n&#8222;viral&#8220; content. The common belief about memes is that they are a\ndigital form of jokes and are often commented on as retrograde art, in the\nlogic of the frivolous and funny. Due to the fact that they are a picture\n(collage, photo, comic, etc.) with text, which takes a few seconds to review\n(as opposed to reading an entire article or watching a news program), they are\nbecoming more and more more influential media of all kinds. The meme genre is\nbecoming an inspiration for marketing strategies, and advertising memes are\nmultiplying rapidly. The text will consider the way in which the phenomenon is\ndescribed by well-known Bulgarian online news media, and based on interviews\nwith meme activists &#8211; the activity will be considered in its potential to be\nunderstood as a profitable business and in itself &#8211; information media.<\/p>\n\n\n\n<p><strong>Keywords<\/strong>: memes, &#8222;viral&#8220; content, information media,\ncreativity <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><em>\u0422\u0435\u043a\u0441\u0442\u044a\u0442 \u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d \u0432 \u0440\u0430\u043c\u043a\u0438\u0442\u0435 \u043d\u0430 \u043d\u0430\u0443\u0447\u043d\u043e\u0438\u0437\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0441\u043a\u0438\u044f\u043f\u0440\u043e\u0435\u043a\u0442 \u201e\u041f\u043e\u043f-\u043a\u0443\u043b\u0442\u0443\u0440\u0430, \u043f\u043e\u043f-\u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430: \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f\u0442 \u043e\u0431\u0440\u0430\u0442. \u0418\u043d\u0442\u0435\u0440\u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u0430\u0440\u043d\u0438\u0430\u043d\u0430\u043b\u0438\u0437\u0438 \u043d\u0430 \u043f\u0440\u0435\u0441\u0435\u0447\u043d\u043e\u0441\u0442\u0442\u0430 \u043c\u0435\u0436\u0434\u0443 \u043c\u0435\u0434\u0438\u0438, \u043a\u0443\u043b\u0442\u0443\u0440\u0438 \u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0438\u201c, \u0441 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u0442\u0430\u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430 \u043d\u0430 \u0424\u041d\u0418\u2013\u041c\u041e\u041d, \u0434\u043e\u0433\u043e\u0432\u043e\u0440 \u2116 \u041d55\/2, \u043e\u0442 15.12.2021 \u0433.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"has-light-green-cyan-background-color has-background\"><strong>\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0430 \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430<\/strong><\/p>\n\n\n\n<p><strong>\u0411\u0410\u0420\u0422<\/strong>, \u0420\u043e\u043b\u0430\u043d (2003). \u0421\u043c\u044a\u0440\u0442\u0442\u0430 \u043d\u0430 \u0430\u0432\u0442\u043e\u0440\u0430. <em>\u041b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0435\u043d \u043a\u043b\u0443\u0431<\/em> (\u043e\u043d\u043b\u0430\u0439\u043d) (\u043f\u043e\u0441\u0435\u0442\u0435\u043d \u043d\u0430 13.05.2022).\nhttp:\/\/www.litclub.com\/library\/kritika\/bart\/dead.html [Bart, Rolan (2003). Smartta na\navtora. <em>Literaturen klub<\/em>,]<\/p>\n\n\n\n<p><strong>\u0413\u0415\u041d\u041e\u0412\u0410<\/strong>, \u0414\u0430\u0444\u0438\u043d\u043a\u0430 (2020). \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0435\u043c\u0435\u0442\u0430 \u0438 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u043e\u043d\u043b\u0430\u0439\u043d. <em>\u0411\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0438 \u0444\u043e\u043b\u043a\u043b\u043e\u0440<\/em>, 3\/2020. [Genova,\nDafinka (2020). Internet memeta i komunikatsiya online. <em>Balgarski folklor<\/em>, 3\/2020]<\/p>\n\n\n\n<p><strong>\u041d\u0415\u0419\u041a\u041e\u0412\u0410<\/strong>, \u041d\u0438\u044f, \u0421\u0432\u0435\u0442\u043b\u0430 <strong>\u041a\u041e\u041b\u0415\u0412\u0410<\/strong>\n(2022). \u0414\u0430 \u0436\u0438\u0432\u0435\u0435 \u042e\u0442\u044e\u0431! \u041f\u043e \u043f\u044a\u0442\u044f \u043a\u044a\u043c \u043f\u043e\u043f-\u043a\u0443\u043b\u0442\u0443\u0440\u043d\u0430\u0442\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430. <em>\u0421\u0435\u043c\u0438\u043d\u0430\u0440_\u0411\u0413<\/em>, 21\nhttps:\/\/www.seminar-bg.eu\/spisanie-seminar-bg\/broy21\/item\/611-da-zhivee-youtube.html\n(\u043f\u043e\u0441\u043b\u0435\u0434\u043d\u043e \u043f\u043e\u0441\u0435\u0442\u0435\u043d \u043d\u0430 13.05.2022 \u0433.) [Neykova, Nia, Svetla Koleva (2022). Da zhivee Youtube!\nPo patya kam pop-kulturnata politika. <em>Seminar_bg,\n21<\/em>]<\/p>\n\n\n\n<p><strong>\u041f\u041e\u041f\u041e\u0412\u0410<\/strong>, \u0416\u0430\u043d\u0430 (2017). \u041a\u0430\u043a \u0441\u0435 \u043f\u043e\u0440\u0430\u0436\u0434\u0430\n\u0441\u0435\u043d\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0441\u0442\u0442\u0430 \u0432 \u043d\u043e\u0432\u0438\u043d\u0438\u0442\u0435 \u043d\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u0438\u0442\u0435? <em>\u041a\u0440\u0438\u0442\u0438\u043a\u0430\n\u0438 \u0445\u0443\u043c\u0430\u043d\u0438\u0437\u044a\u043c<\/em>, \u0431\u0440. 47, \u0441. 347-363. [Popova, Zhana (2017). Kak se porazhda\nsenzatsionnostta v novinite na televiziite? Kritika i humanizam, br. 47,\ns.347-363]<\/p>\n\n\n\n<p><strong>GRANATA<\/strong>, Yvette (2019).\nMeme Dankness: Floating Glittery Trash for an Economic Heresy. &nbsp;Bown, A., D. Bristow.\n2019. <em>Post Memes: Seizing The Memes of\nProduction<\/em>. Punctum books, Earth, Milky Way, pp. 251-277.<\/p>\n\n\n\n<p><strong>PIDKU\u02d8IMUKHA<\/strong>, Liudmyla, Nadiya\n<strong>KISS<\/strong> (2020). Battle of narratives: Political memes during the\n2019 Ukrainianpresidential election. <em>Cognitive\nStudies<\/em> | <em>\u00c9tudes cognitives<\/em>,\n2020(20), Article 2246. Available at: https:\/\/doi.org\/10.11649\/cs.2246\n(Accessed: 13.05.2022)<\/p>\n\n\n\n<p><strong>REOCH<\/strong>, Angus (2019). An\nInterview with the NEEM (\u201cNon-Existent Existentialist Memes\u201d) Admins. Bown, A.,\nD. Bristow. 2019. <em>Post Memes: Seizing The\nMemes of Production.<\/em>\nPunctum books, Earth, Milky Way, pp.\n233-251.<\/p>\n\n\n\n<p><strong>TANNI<\/strong>, Valentina (2019). Eternal September. The Rise of Amateur Culture. <em>Eternal September. The Rise of Amateur\nCulture<\/em>. Link Editions, Brescia, pp. 4-14.<\/p>\n\n\n\n<p><strong>WIGGINS<\/strong>, Bradley (2019). <em>TheDiscursive Power of Memes in Digital Culture<\/em>. Routlege Studies in New Mediaand Cyberculture.52 Vanderbilt Avenue, New York, NY10017.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><strong>\u041c\u0430\u0440\u0438\u044f \u0414\u0430\u043d\u0438\u0435\u043b \u0418\u0432\u0430\u043d\u043e\u0432\u0430<\/strong> \u0437\u0430\u0432\u044a\u0440\u0448\u0432\u0430 9\u0424\u0415\u0413 \u201e\u0410\u043b\u0444\u043e\u043d\u0441 \u0434\u044c\u043e \u041b\u0430\u043c\u0430\u0440\u0442\u0438\u043d\u201c, \u0431\u0430\u043a\u0430\u043b\u0430\u0432\u044a\u0440 \u0435 \u043f\u043e \u201e\u041a\u0443\u043b\u0442\u0443\u0440\u043e\u043b\u043e\u0433\u0438\u044f\u201c \u0438 \u043c\u0430\u0433\u0438\u0441\u0442\u044a\u0440 \u043f\u043e\u201e\u041a\u0443\u043b\u0442\u0443\u0440\u043d\u0430 \u0430\u043d\u0442\u0440\u043e\u043f\u043e\u043b\u043e\u0433\u0438\u044f\u201c \u0432 \u0421\u0423 \u201e\u0421\u0432. \u041a\u043b\u0438\u043c\u0435\u043d\u0442 \u041e\u0445\u0440\u0438\u0434\u0441\u043a\u0438\u201c. \u0414\u043e\u043a\u0442\u043e\u0440\u0430\u043d\u0442 \u0435 \u043f\u043e \u201e\u041a\u0443\u043b\u0442\u0443\u0440\u043d\u0430 \u0430\u043d\u0442\u0440\u043e\u043f\u043e\u043b\u043e\u0433\u0438\u044f\u201c \u0432 \u0421\u0423 \u201e\u0421\u0432. \u041a\u043b\u0438\u043c\u0435\u043d\u0442 \u041e\u0445\u0440\u0438\u0434\u0441\u043a\u0438\u201c, \u043f\u043e\u0434 \u043d\u0430\u0443\u0447\u043d\u043e\u0442\u043e \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u043f\u0440\u043e\u0444.\u0418\u0432\u0430\u0439\u043b\u043e \u0414\u0438\u0447\u0435\u0432. \u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u0430\u043d\u0442\u0440\u043e\u043f\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0438 \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0438\u044f, \u043f\u043e \u043a\u043e\u0438\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0438, \u0441\u0430\u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441 \u041b\u0410\u0420\u041f, \u043a\u043e\u0441\u043f\u043b\u0435\u0439 \u0438 \u043a\u0438\u0431\u0435\u0440\u0442\u0432\u043e\u0440\u0447\u0435\u0441\u0442\u0432\u043e, \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442 \u043c\u0435\u043c\u0435\u0442\u0430\u0442\u0430 \u043a\u0430\u0442\u043e \u0444\u0435\u043d\u043e\u043c\u0435\u043d \u043d\u0430\u043a\u0443\u043b\u0442\u0443\u0440\u0430\u0442\u0430. \u0410\u0432\u0442\u043e\u0440 \u0435 \u043d\u0430 \u043a\u043d\u0438\u0433\u0430\u0442\u0430 \u201e\u0420\u043e\u043b\u0435\u0432\u0438\u0442\u0435 \u0438\u0433\u0440\u0438 \u043d\u0430 \u0436\u0438\u0432\u043e. \u0416\u0438\u0432\u043e\u0442 in \u0438 off game\u201c,\u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u043e\u0442 \u0434\u0438\u043f\u043b\u043e\u043c\u043d\u0430\u0442\u0430 \u045d \u0440\u0430\u0431\u043e\u0442\u0430 \u0437\u0430 \u043f\u0440\u0438\u0434\u043e\u0431\u0438\u0432\u0430\u043d\u0435 \u043d\u0430 \u0431\u0430\u043a\u0430\u043b\u0430\u0432\u044a\u0440\u0441\u043a\u0430 \u0441\u0442\u0435\u043f\u0435\u043d.\u0418\u0437\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0441\u043a\u0438\u0442\u0435 \u045d \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438 \u0441\u0430 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438, \u0433\u0440\u0430\u0434\u0441\u043a\u0430\u0442\u0430\u0438\u0441\u0442\u043e\u0440\u0438\u044f, \u043c\u043b\u0430\u0434\u0435\u0436\u043a\u0438\u0442\u0435 \u043a\u0443\u043b\u0442\u0443\u0440\u0438 \u0438 \u0432\u0438\u0437\u0443\u0430\u043b\u043d\u0438\u0442\u0435 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0430. \u0427\u043b\u0435\u043d \u0435 \u043d\u0430 \u043d\u0430\u0443\u0447\u043d\u0438\u044f \u0435\u043a\u0438\u043f \u043f\u043e\u043f\u0440\u043e\u0435\u043a\u0442 \u201e\u041f\u043e\u043f-\u043a\u0443\u043b\u0442\u0443\u0440\u0430,\u043f\u043e\u043f-\u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0430: \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u044f\u0442 \u043e\u0431\u0440\u0430\u0442. \u0418\u043d\u0442\u0435\u0440\u0434\u0438\u0441\u0446\u0438\u043f\u043b\u0438\u043d\u0430\u0440\u043d\u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438 \u043d\u0430 \u043f\u0440\u0435\u0441\u0435\u0447\u043d\u043e\u0441\u0442\u0442\u0430\u043c\u0435\u0436\u0434\u0443 \u043c\u0435\u0434\u0438\u0438, \u043a\u0443\u043b\u0442\u0443\u0440\u0438 \u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0438\u201c.<\/p>\n\n\n\n<p class=\"has-pale-cyan-blue-background-color has-background\"><strong>Maria\nDaniel Ivanova<\/strong>\ngraduated from French Language School &#8222;Alphonse de\nLamartine&#8220;,&nbsp;has a bachelor&#8217;s degree in &#8222;Cultural studies&#8220;\nand a master&#8217;s degree in &#8222;Cultural Anthropology&#8220; at Sofia University\n&#8222;St.&nbsp; Kliment Ohridski&#8220;. At the moment she is \u0430 PhD student in\n&#8222;Cultural Anthropology&#8220;&nbsp;at Sofia University &#8222;St.&nbsp;\nKliment Ohridski&#8220;. The latest anthropological research she is working on\nis related to LARP, cosplay and cyber-art, in particular memes as a cultural\nphenomenon. She is the author of the book &#8222;Live Role Playing. Life in and\noff game&#8220;, a result of her diploma work for obtaining a bachelor&#8217;s degree.\nHer research interests are in the fields of digital media, urban history, youth\ncultures and visual arts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u0430\u0440\u0438\u044f \u0418\u0432\u0430\u043d\u043e\u0432\u0430 MEMES IN THE NEWS MEDIA AND MEMES AS THE NEWS MEDIA Maria Ivanova \u041c\u0435\u0434\u0438\u0430\u043b\u043e\u0433\/Medialog 11\/2022ISSN 2535-0846 How to Cite:&nbsp;\u0418\u0432\u0430\u043d\u043e\u0432\u0430, \u041c\u0430\u0440\u0438\u044f (2022). \u041c\u0435\u043c\u0435\u0442\u0430\u0442\u0430 \u0432 \u043d\u043e\u0432\u0438\u043d\u0438\u0442\u0435 \u0438 \u043c\u0435\u043c\u0435\u0442\u0430\u0442\u0430 \u043a\u0430\u0442\u043e \u043d\u043e\u0432\u0438\u043d\u0438. \u041c\u0435\u0434\u0438\u0430\u043b\u043e\u0433, \u0431\u0440. 11\/2022, \u0441. 153-184. https:\/\/www.medialog-bg.com\/?p=4351 [Ivanova, Maria (2022). Memes in the news media and memes as the news media. Medialog, 11\/2022, pp. 153-184] \u0420\u0435\u0437\u044e\u043c\u0435: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4351","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/4351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4351"}],"version-history":[{"count":3,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/4351\/revisions"}],"predecessor-version":[{"id":4764,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/4351\/revisions\/4764"}],"wp:attachment":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}