{"id":4061,"date":"2021-10-22T12:38:43","date_gmt":"2021-10-22T09:38:43","guid":{"rendered":"http:\/\/www.medialog-bg.com\/?p=4061"},"modified":"2021-10-22T12:40:43","modified_gmt":"2021-10-22T09:40:43","slug":"%d0%b5%d0%bc%d0%b8%d0%bb%d0%b8%d1%8f-%d0%ba%d0%b8%d1%80%d1%87%d0%b5%d0%b2%d0%b0-%d1%80%d0%b0%d0%b7%d0%bf%d1%80%d0%be%d1%81%d1%82%d1%80%d0%b0%d0%bd%d0%b5%d0%bd%d0%b8%d0%b5%d1%82%d0%be-%d0%bd%d0%b0","status":"publish","type":"post","link":"https:\/\/www.medialog-bg.com\/?p=4061","title":{"rendered":"\u0415\u043c\u0438\u043b\u0438\u044f \u041a\u0438\u0440\u0447\u0435\u0432\u0430. \u0420\u0410\u0417\u041f\u0420\u041e\u0421\u0422\u0420\u0410\u041d\u0415\u041d\u0418\u0415\u0422\u041e \u041d\u0410 \u041a\u041e\u0420\u0415\u0419\u0421\u041a\u0410\u0422\u0410 \u041a\u0423\u041b\u0422\u0423\u0420\u041d\u0410 \u0412\u042a\u041b\u041d\u0410 \u0427\u0420\u0415\u0417 \u041c\u0415\u0414\u0418\u0418\u0422\u0415 \u041a\u0410\u0422\u041e \u0427\u0410\u0421\u0422 \u041e\u0422 \u0421\u0422\u0420\u0410\u0422\u0415\u0413\u0418\u042f\u0422\u0410 \u0417\u0410 \u041c\u0415\u041a\u0410 \u0421\u0418\u041b\u0410\u041d\u0410 \u042e\u0416\u041d\u0410 \u041a\u041e\u0420\u0415\u042f[1]"},"content":{"rendered":"\n<p style=\"text-align:center\"><strong>THE SPREAD OF THE KOREANCULTURAL WAVE THROUGH THE MEDIA AS PART OF SOUTH KOREA&#8217;S SOFT POWER STRATEGY<\/strong><\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Emilia Kircheva<\/strong><\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/www.medialog-bg.com\/wp-content\/uploads\/2021\/10\/09_Emilia-Kircheva.pdf\"><br>\u041e\u0442\u0432\u043e\u0440\u0435\u0442\u0435 \u0442\u0435\u043a\u0441\u0442\u0430 \u043e\u0442 \u0442\u0443\u043a\u00a009_Emilia Kircheva<\/a><a href=\"https:\/\/www.medialog-bg.com\/wp-content\/uploads\/2021\/10\/09_Emilia-Kircheva.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n\n\n\n<p><strong><br>\n<\/strong><strong>\u0420\u0435\u0437\u044e\u043c\u0435:<\/strong> 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\u043c\u0435\u0440\u043a\u0438\u0442\u0435 \u043d\u0430 \u043a\u043e\u0440\u0435\u0439\u0441\u043a\u043e\u0442\u043e\n\u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u0442\u0430 \u043f\u0440\u0438\u0434\u043e\u0431\u0438\u0432\u0430 \u0432\u0441\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u043c\u0435\u043a\u0430 \u0441\u0438\u043b\u0430 \u043d\u0430 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0430\u0442\u0430 \u0441\u0446\u0435\u043d\u0430. \u041c\u0435\u0434\u0438\u0439\u043d\u0430\u0442\u0430\n\u0441\u0440\u0435\u0434\u0430 \u0432 \u0420\u0435\u043f\u0443\u0431\u043b\u0438\u043a\u0430 \u041a\u043e\u0440\u0435\u044f, \u0432 \u0447\u0438\u0438\u0442\u043e \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442 \u0441\u0435 \u0440\u0430\u0436\u0434\u0430 \u0438 \u0440\u0430\u0437\u0432\u0438\u0432\u0430 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\u043a\u043e\u0440\u0435\u0439\u0441\u043a\u0430\u0442\u0430 \u043a\u0443\u043b\u0442\u0443\u0440\u0430 \u0432 \u0441\u0442\u0440\u0430\u043d\u0430\u0442\u0430 \u0438 \u043f\u043e \u0441\u0432\u0435\u0442\u0430,\n\u043d\u0430\u0441\u0442\u043e\u044f\u0449\u043e\u0442\u043e \u0438\u0437\u0441\u043b\u0435\u0434\u0432\u0430\u043d\u0435 \u043f\u0440\u0430\u0432\u0438 \u0438\u0437\u0432\u043e\u0434\u0438 \u0437\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043a\u0443\u043b\u0442\u0443\u0440\u0430\u0442\u0430 \u043a\u0430\u0442\u043e \u043c\u0435\u043a\u0430 \u0441\u0438\u043b\u0430\n\u043e\u0442 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0434\u044a\u0440\u0436\u0430\u0432\u0430\u0442\u0430 \u0441 \u043a\u043b\u044e\u0447\u043e\u0432\u043e\u0442\u043e \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u0438\u0442\u0435.<\/p>\n\n\n\n<p><strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438: <\/strong>\u041a\u043e\u0440\u0435\u0439\u0441\u043a\u0430 \u0432\u044a\u043b\u043d\u0430,\n\u0425\u0430\u043b\u043b\u044e, \u043c\u0435\u043a\u0430 \u0441\u0438\u043b\u0430, \u043f\u043e\u043f \u043a\u0443\u043b\u0442\u0443\u0440\u0430, \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u0438 \u043c\u0435\u0434\u0438\u0438, \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438 \u043c\u0435\u0434\u0438\u0438<\/p>\n\n\n\n<p><strong>Abstract:<\/strong> Hallyu, also known as the\nKorean Wave has been on the rise since the late 1990s, boosting the popularity\nof all things Korean, from fashion and cinema to music and cuisine. As a result\nof this phenomenon and the measures taken by the Korean government, South Korea\nis gaining more and more soft power on the international stage. The media\nenvironment in the context of which the Korean cultural wave was born and\ndeveloped, not only shaped it, but is also one of the reasons for its existence.\nBased on an in-depth analysis of the role of the media in the spread of Korean\nculture in the country and around the world, the present study explores on the\nuse of culture as soft power resource by the state with key media involvement.<\/p>\n\n\n\n<p><strong>Keywords:<\/strong> Korean wave, Hallyu, soft power,\npop culture, traditional media, social media<br><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"#_ftnref1\">[1]<\/a> \u0422\u0435\u043a\u0441\u0442\u044a\u0442 \u0435 \u0447\u0430\u0441\u0442 \u043e\u0442\u0434\u0438\u043f\u043b\u043e\u043c\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u0434\u0438\u043f\u043b\u043e\u043c\u0435\u043d \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u0434\u043e\u0446. \u0434-\u0440 \u0420\u0430\u043b\u0438\u0446\u0430 \u041a\u043e\u0432\u0430\u0447\u0435\u0432\u0430, \u0437\u0430\u0449\u0438\u0442\u0435\u043d\u0430 \u0432\u043a\u0430\u0442\u0435\u0434\u0440\u0430 \u201e\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u0438 \u0442\u0435\u043e\u0440\u0438\u044f \u043d\u0430 \u0436\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442\u0438\u043a\u0430\u0442\u0430\u201c, \u0424\u0416\u041c\u041a \u043d\u0430 \u0421\u0423 \u201e\u0421\u0432. \u041a\u043b\u0438\u043c\u0435\u043d\u0442 \u041e\u0445\u0440\u0438\u0434\u0441\u043a\u0438\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE SPREAD OF THE KOREANCULTURAL WAVE THROUGH THE MEDIA AS PART OF SOUTH KOREA&#8217;S SOFT POWER STRATEGY Emilia Kircheva \u0420\u0435\u0437\u044e\u043c\u0435: \u041e\u0442 \u043a\u0440\u0430\u044f \u043d\u0430 90-\u0442\u0435 \u0441\u0435 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0432\u0430 \u0432\u044a\u0437\u0445\u043e\u0434\u044a\u0442 \u043d\u0430 \u201e\u0425\u0430\u043b\u043b\u044e\u201c \u0438\u043b\u0438 \u201e\u041a\u043e\u0440\u0435\u0439\u0441\u043a\u0430\u0442\u0430 \u0432\u044a\u043b\u043d\u0430\u201c \u2013 \u043d\u0430\u0440\u0430\u0441\u0442\u0432\u0430\u0449\u0430\u0442\u0430 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442 \u043d\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u043a\u043e\u0440\u0435\u0439\u0441\u043a\u0438 \u043d\u0435\u0449\u0430, \u043e\u0442 \u043c\u043e\u0434\u0430\u0442\u0430 \u0438 \u043a\u0438\u043d\u043e\u0442\u043e \u0434\u043e \u043c\u0443\u0437\u0438\u043a\u0430\u0442\u0430 \u0438 \u043a\u0443\u0445\u043d\u044f\u0442\u0430. \u0412 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u043d\u0430 \u0442\u043e\u0437\u0438 \u0444\u0435\u043d\u043e\u043c\u0435\u043d \u0438 \u043c\u0435\u0440\u043a\u0438\u0442\u0435 \u043d\u0430 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4061","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/4061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4061"}],"version-history":[{"count":3,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/4061\/revisions"}],"predecessor-version":[{"id":4063,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/4061\/revisions\/4063"}],"wp:attachment":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}