{"id":4041,"date":"2021-10-22T08:52:26","date_gmt":"2021-10-22T05:52:26","guid":{"rendered":"http:\/\/www.medialog-bg.com\/?p=4041"},"modified":"2021-12-04T19:10:37","modified_gmt":"2021-12-04T17:10:37","slug":"%d0%b3%d0%b5%d0%be%d1%80%d0%b3%d0%b8-%d0%bb%d0%be%d0%b7%d0%b0%d0%bd%d0%be%d0%b2-%d0%be%d0%bf%d0%b8%d1%82%d0%b8-%d0%b7%d0%b0-%d1%83%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%b0-%d0%b2-%d0%bf%d1%83%d0%b1","status":"publish","type":"post","link":"https:\/\/www.medialog-bg.com\/?p=4041","title":{"rendered":"\u0413\u0435\u043e\u0440\u0433\u0438 \u041b\u043e\u0437\u0430\u043d\u043e\u0432. \u041e\u041f\u0418\u0422\u0418 \u0417\u0410 \u0423\u041f\u041e\u0422\u0420\u0415\u0411\u0410 \u0412 \u041f\u0423\u0411\u041b\u0418\u0427\u041d\u0410\u0422\u0410 \u041a\u041e\u041c\u0423\u041d\u0418\u041a\u0410\u0426\u0418\u042f \u041d\u0410 \u041f\u0410\u041d\u0414\u0415\u041c\u0418\u042f\u0422\u0410 \u041a\u041e\u0412\u0418\u0414-19 \u041a\u0410\u0422\u041e \u0414\u042a\u0420\u0416\u0410\u0412\u041d\u0410 \u0418\u0414\u0415\u041e\u041b\u041e\u0413\u0418\u042f"},"content":{"rendered":"\n<p style=\"text-align:center\"><strong>ATTEMPTS\nTO USE THE COVID-19 PANDEMIC AS A STATE IDEOLOGY IN PUBLIC COMMUNICATION<\/strong><strong><\/strong><\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Georgi Lozanov<\/strong><\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/www.medialog-bg.com\/wp-content\/uploads\/2021\/12\/03_Lozanov.pdf\">\u041e\u0442\u0432\u043e\u0440\u0435\u0442\u0435 \u0442\u0435\u043a\u0441\u0442\u0430 \u0442\u0443\u043a 03_Lozanov<\/a><a href=\"https:\/\/www.medialog-bg.com\/wp-content\/uploads\/2021\/12\/03_Lozanov.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n\n\n\n<p><strong>\u0420\u0435\u0437\u044e\u043c\u0435<\/strong>: \u0421\u0442\u0430\u0442\u0438\u044f\u0442\u0430 \u0440\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u043e\u043f\u0438\u0442\u0438\u0442\u0435 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\u043d\u0430\n\u0432\u044a\u0437\u0445\u043e\u0434\u0430 \u043d\u0430 \u043a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u0438\u0434\u0435\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u0440\u0430\u0437\u043a\u043b\u0430\u0449\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043b\u0438\u0431\u0435\u0440\u0430\u043b\u043d\u0438\u044f \u043a\u043e\u043d\u0441\u0435\u043d\u0441\u0443\u0441 \u0432\n\u0415\u0432\u0440\u043e\u043f\u0430 \u0438 \u0421\u0410\u0429.<\/p>\n\n\n\n<p><strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438<\/strong>: \u0432\u043b\u0430\u0441\u0442, \u0432\u043e\u0439\u043d\u0430, \u0438\u0434\u0435\u043e\u043b\u043e\u0433\u0438\u044f,\n\u043a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0437\u044a\u043c, \u043b\u0438\u0431\u0435\u0440\u0430\u043b\u0438\u0437\u044a\u043c, \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u0438\u0437\u044a\u043c, \u043c\u0435\u0434\u0438\u0438, \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f, \u0441\u0438\u043c\u0443\u043b\u0430\u043a\u0440\u0443\u043c<\/p>\n\n\n\n<p><strong>Abstract<\/strong>: The article looks at the systematicattempts to transform the coronavirus epidemic into a state ideology similar tothe Marxist-Leninist one, within the former Eastern Bloc. However, the current ideologicalattempts do not rely on repressive state apparatuses. They are voluntarilyaccepted. What operates behind this voluntary acceptance is a publiccommunication strategy based on the war model and in a regime ofhyper-information, i.e. infodemic. It is a strategy with a pyramidal structure,the top of which is held by the state government, reframed as \u201cgood\u201d power. For the first time at the base of anideology is not a historic event, but a natural one. This gives such anature-based ideology the chance to exploit and govern the most basicexistential fears of people.&nbsp;Furthermore, the article is focused\non the current Bulgarian political situation. However, the aforementioned\npandemic\u2019s ideological strategies and their influence in Bulgaria are placed in\nthe broader context of the return of conservative ideologies and the\ndestabilization of the liberal consensus in Europe and the States.&nbsp; <\/p>\n\n\n\n<p><strong>Keywords<\/strong>: Power, war, ideology, conservatism, liberalism, nationalism,\nmedia, pandemic, simulacrum<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ATTEMPTS TO USE THE COVID-19 PANDEMIC AS A STATE IDEOLOGY IN PUBLIC COMMUNICATION Georgi Lozanov \u0420\u0435\u0437\u044e\u043c\u0435: \u0421\u0442\u0430\u0442\u0438\u044f\u0442\u0430 \u0440\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u043e\u043f\u0438\u0442\u0438\u0442\u0435 \u0437\u0430 \u043f\u0440\u0435\u0432\u0440\u044a\u0449\u0430\u043d\u0435 \u043d\u0430 \u0435\u043f\u0438\u0434\u0435\u043c\u0438\u044f\u0442\u0430 \u043e\u0442 \u043a\u043e\u0440\u043e\u043d\u0430\u0432\u0438\u0440\u0443\u0441 \u0432 \u0434\u044a\u0440\u0436\u0430\u0432\u043d\u0430 \u0438\u0434\u0435\u043e\u043b\u043e\u0433\u0438\u044f, \u043f\u043e\u0434\u043e\u0431\u043d\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0441\u0438\u0437\u043c\u0430-\u043b\u0435\u043d\u0438\u043d\u0438\u0437\u043c\u0430 \u0432 \u0431\u0438\u0432\u0448\u0438\u0442\u0435 \u043a\u043e\u043c\u0443\u043d\u0438\u0441\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u044a\u0440\u0436\u0430\u0432\u0438, \u043d\u043e \u0437\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0430 \u043e\u0442 \u043d\u0435\u0433\u043e \u043d\u0435 \u0435 \u043d\u0430\u043b\u043e\u0436\u0435\u043d\u0430 \u0441 \u0440\u0435\u043f\u0440\u0435\u0441\u0438\u0438, \u0430 \u0434\u043e\u0431\u0440\u043e\u0432\u043e\u043b\u043d\u043e \u0432\u044a\u0437\u043f\u0440\u0438\u0435\u0442\u0430. \u0422\u043e\u0432\u0430 \u0441\u0442\u0430\u0432\u0430 \u0447\u0440\u0435\u0437 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430 \u043d\u0430 \u043f\u0443\u0431\u043b\u0438\u0447\u043d\u043e \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0438\u0440\u0430\u043d\u0435 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4041","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/4041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4041"}],"version-history":[{"count":4,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/4041\/revisions"}],"predecessor-version":[{"id":4139,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/4041\/revisions\/4139"}],"wp:attachment":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}