{"id":3766,"date":"2020-11-28T13:11:43","date_gmt":"2020-11-28T11:11:43","guid":{"rendered":"http:\/\/www.medialog-bg.com\/?p=3766"},"modified":"2020-12-17T11:28:29","modified_gmt":"2020-12-17T09:28:29","slug":"%d0%b8%d0%b2%d0%b5%d0%bb%d0%b8%d0%bd%d0%b0-%d0%b3%d0%b5%d0%be%d1%80%d0%b3%d0%b8%d0%b5%d0%b2%d0%b0-%d0%b4%d0%b8%d0%b3%d0%b8%d1%82%d0%b0%d0%bb%d0%bd%d0%be-%d0%bf%d1%80%d0%b8%d1%81%d1%8a%d1%81%d1%82","status":"publish","type":"post","link":"https:\/\/www.medialog-bg.com\/?p=3766","title":{"rendered":"\u0418\u0432\u0435\u043b\u0438\u043d\u0430 \u0413\u0435\u043e\u0440\u0433\u0438\u0435\u0432\u0430. \u0414\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 \u0411\u041d\u0422 \u0438 \u0411\u041d\u0420 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0440\u0435\u0436\u0438: \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u044f \u0438\u043b\u0438 \u0435\u0432\u043e\u043b\u044e\u0446\u0438\u044f?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/www.medialog-bg.com\/wp-content\/uploads\/2020\/12\/pp.-193-204-Ivelina-Georgieva.pdf\">\u041e\u0442\u0432\u043e\u0440\u0435\u0442\u0435 \u0442\u0435\u043a\u0441\u0442\u0430 \u0442\u0443\u043a Ivelina Georgieva<\/a><a href=\"https:\/\/www.medialog-bg.com\/wp-content\/uploads\/2020\/12\/pp.-193-204-Ivelina-Georgieva.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n\n\n\n<p style=\"text-align:center\"><strong>THE DIGITAL PRESENCE OF BNT AND BNR IN SOCIALNETWORKS: REVOLUTION OR EVOLUTION?<\/strong><\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Ivelina Georgieva<\/strong><\/p>\n\n\n\n<p><strong>\u0420\u0435\u0437\u044e\u043c\u0435:<\/strong> \u0426\u0435\u043b\u0442\u0430 \u043d\u0430 \u0442\u0435\u043a\u0441\u0442\u0430 \u0435 \u0434\u0430 \u043e\u0431\u043e\u0431\u0449\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430 \u043a\u0430\u043a \u0411\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430\u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u044f \u0438 \u0411\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u043e\u0442\u043e \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0440\u0430\u0434\u0438\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435\u043c\u0440\u0435\u0436\u0438. \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u0442\u0430 \u0442\u0435\u0437\u0430 \u0435, \u0447\u0435 \u0434\u0432\u0435\u0442\u0435 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u043c\u0435\u0434\u0438\u0438 \u0443\u0441\u0438\u043b\u0435\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u043f\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0442\u043e\u0441\u0438 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043e\u0442\u043a\u0440\u043e\u044f\u0442 \u043a\u0430\u0442\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u043b\u0438\u0434\u0435\u0440\u0438 \u0441 \u0432\u0438\u0441\u043e\u043a\u043e\u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043e \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u043d\u0435 \u0441\u0430\u043c\u043e \u0432 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0438\u044f \u0438 \u0440\u0430\u0434\u0438\u043e \u0435\u0444\u0438\u0440, \u043d\u043e \u0438 \u043e\u043d\u043b\u0430\u0439\u043d. \u0411\u041d\u0422 \u0438 \u0411\u041d\u0420 \u043a\u0430\u0442\u043e \u043d\u0430\u0439-\u0433\u043e\u043b\u0435\u043c\u0438 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u043c\u0435\u0434\u0438\u0438 \u0443 \u043d\u0430\u0441 \u0434\u0430\u0432\u0430\u0442 \u0438 \u0434\u043e\u0431\u0440\u0430 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0430 \u043d\u0430 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a \u0441\u0435 \u0440\u0430\u0437\u0432\u0438\u0432\u0430 \u0431\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u043c\u0435\u0434\u0438\u0439\u043d\u0430 \u0441\u0440\u0435\u0434\u0430 \u043e\u043d\u043b\u0430\u0439\u043d. \u041e\u0442\u0434\u0430\u0432\u043d\u0430 \u0442\u043e\u0432\u0430 \u043d\u0435 \u0432\u043a\u043b\u044e\u0447\u0432\u0430 \u0441\u0430\u043c\u043e\u0443\u0435\u0431\u0441\u0430\u0439\u0442\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u043c\u0435\u0434\u0438\u044f\u0442\u0430, \u0430 \u043f\u044a\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u043e\u0442\u043e \u0439 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0430\u043d\u0435 \u0432 \u0441\u0444\u0435\u0440\u0430\u0442\u0430 \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435\u043c\u0440\u0435\u0436\u0438, \u043a\u044a\u0434\u0435\u0442\u043e \u043d\u0430\u0439-\u0432\u0430\u0436\u0435\u043d \u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u0442 \u0438 \u043d\u0435\u0433\u043e\u0432\u0438\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0438. <\/p>\n\n\n\n<p><strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0443\u043c\u0438:<\/strong> \u0411\u041d\u0422, \u0411\u041d\u0420, \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u043c\u0435\u0434\u0438\u0438, \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438 \u043c\u0440\u0435\u0436\u0438, \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f<\/p>\n\n\n\n<p><strong>Abstract:<\/strong> The aim of this text is to encompass and analyze how the Bulgarian nationaltelevision and the Bulgarian national radio use different social media platforms. The mainthesis is that the two media are working hard on their active digital presence to stand out asinformation leaders with high public trust not only on television and radio but also online.BNT and BNR as the largest public media in our country also give a good perspective onhow the Bulgarian media environment is developing online. For a long time now, this hasincluded not only the media&#8217;s websites, but also its full adaptation in the field of socialnetworks where the user and his interests are most important.<\/p>\n\n\n\n<p><strong>Keywords: <\/strong>Social networks, public media, Bulgarian national radio, Bulgarian nationaltelevision, digitalization<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE DIGITAL PRESENCE OF BNT AND BNR IN SOCIALNETWORKS: REVOLUTION OR EVOLUTION? Ivelina Georgieva \u0420\u0435\u0437\u044e\u043c\u0435: \u0426\u0435\u043b\u0442\u0430 \u043d\u0430 \u0442\u0435\u043a\u0441\u0442\u0430 \u0435 \u0434\u0430 \u043e\u0431\u043e\u0431\u0449\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430 \u043a\u0430\u043a \u0411\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0430\u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u044f \u0438 \u0411\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u043e\u0442\u043e \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0440\u0430\u0434\u0438\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438\u0442\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435\u043c\u0440\u0435\u0436\u0438. \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u0442\u0430 \u0442\u0435\u0437\u0430 \u0435, \u0447\u0435 \u0434\u0432\u0435\u0442\u0435 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u043c\u0435\u0434\u0438\u0438 \u0443\u0441\u0438\u043b\u0435\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u043f\u043e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0442\u043e\u0441\u0438 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043e\u0442\u043a\u0440\u043e\u044f\u0442 \u043a\u0430\u0442\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u043b\u0438\u0434\u0435\u0440\u0438 \u0441 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3766","post","type-post","status-publish","format-standard","hentry","category-1"],"_links":{"self":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/3766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3766"}],"version-history":[{"count":3,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/3766\/revisions"}],"predecessor-version":[{"id":3979,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=\/wp\/v2\/posts\/3766\/revisions\/3979"}],"wp:attachment":[{"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.medialog-bg.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}